Digital marketing can be defined as the promotion of products, services and brands via one or more forms of electronic media. It is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to go. When you’re a small business owner the online world can seem intimidating.
With access to more tools and platforms than ever before, businesses must engage across all digital mediums. It’s the context and basis for all marketing; we’re simply living in a digital world.
Ultimately it all comes down to experience marketing. It leaves all other marketing aspects behind and focuses solely on the user and their unique experience.
Having a goal helps you know what to focus on and increases your chances of success.
You may want to improve user experience,get more customers, more brand awareness or maybe you’re looking to get ahead of your competitors. Starting with a solid goal in mind greatly increases your chances of success. Digital marketing is a great way for small businesses to grow, but going into the process without the right tools and advice can get you and your business in a big mess. Digital marketing has so many aspects and areas and having a goal helps you know what to focus on.
Create a Marketing Funnel
Most successful businesses have an effective marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will influence their behaviour and encourage them to move through this funnel. Things like lead nutrition, calls to action, opt-ins and offers are all effective pieces of a funnel. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
During every stage of the funnel the customer experience different feelings towards the brand, your strategy must be tailor made to suit every stage to make sure the lead doesn’t leave you when they start evaluating other alternatives.