Getting Started with AB Testing

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Uncertainty is a marketer’s best friend and worst enemy. It simultaneously forces us to experiment with proven processes to drive success and instills us with anxiety as we push the “send” button on that latest email campaign. A little scary? Sometimes. Thankfully, as marketing technologies continue to evolve, uncertainty is gradually losing its anxiety-fueled grip…

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10 Quick Tips About Search Engine Marketing (Google AdWords)

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As Google will (and does) tell you, you don’t necessarily have to spend a lot on AdWords to get a lot out of the pay-per-click advertising. But even if you have a small daily budget, you want to make sure your money is not being wasted — or at least try to ensure that the…

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4 Things You Need to Know About Social Media Marketing

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Social media is more than just a platform to promote your products, services, and content. It’s a two-way street for communication that can engage your customers and prospects. These interactions help build brand trust and a form a community around your brand. You need trust to create a deeper relationship with your customers and to encourage repeat…

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Why Digital Marketing is the New Marketing Trend

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Digital marketing Digital marketing can be defined as the promotion of products, services and brands via one or more forms of electronic media. It is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to go. When you’re a small business owner the online world can…

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From Marketing to Creative: The fine line you never read…

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Marketing or Creative? Last week, a friend of mine asked me how my creative work was going. “Busy, I guess, you learn something new every day” I replied. But what did I even mean? I suppose what I’d really meant was that all I learnt during my 7 years marketing and creative career wasn’t enough: I go to…

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Marketing Tip: How do you become a market leader?

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The Market Leader Strategy An Organisation does not become a market leader by chance, luck or a miracle. It takes a lot of planning, setting objectives and other environmental factors to build an organisation that can really compete and lead other businesses in the market. The organisation must have a clearly defined STRATEGY. A successful…

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Market Segmentation and Brand Positioning

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Segmenting Your Market It is vital for any business to understand the major demographic developments such as changes in the age structure of the Australian population and how these demographics and geo-demographics affect their brand and marketing communication. These important factors are used in segmenting consumer groups for any business. Segmentation  allows marketing communicators to…

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