10 Quick Tips About Search Engine Marketing (Google AdWords)

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As Google will (and does) tell you, you don’t necessarily have to spend a lot on AdWords to get a lot out of the pay-per-click advertising. But even if you have a small daily budget, you want to make sure your money is not being wasted — or at least try to ensure that the right people are clicking on your AdWords campaigns.

Adwords, 3D Tipografi

So to find out how your business can improve the odds of your AdWords campaigns reaching your target audience or customers, We will offer you 10 top tips for AdWords success.

1. Have a clear goal. “The most important part of any SEM [search engine marketing] campaign is to have a clear goal in mind, which connects both buyers and sellers.

“The point of almost any AdWords campaign should be to grow sales, as opposed to merely generating brand awareness (which is more difficult to measure)

2. Keep your target customer in mind when writing your ads. When “writing ads, follow the AIDAS principle of advertising, That is, make sure your ads will “attract the Attention of your audience, raise customer Interest, convince customers that they Desire your product, lead customers towards taking Action (include a call-to-action) and [provide] Satisfaction if they end up choosing your website.

3. Don’t mislead customers. “Your ads need to be entirely accurate for the landing page advertised, Your top targeted keywords should be used in the content included on that landing page and in the ads text, Above all, “Don’t mislead your audience! Make sure that each ad group is entirely relevant for the landing page you’re promoting and that it’s only being displayed for relevant queries.”

4. Use negative keywords.

“Always remember to include negative keyword targeting.

Negative keywords are keywords related to other keywords in the campaign that are not related to what is being advertised. This further qualifies the ads within a campaign, ensuring ads do not show to users who would not find them relevant anyway.

Negative keywords help to streamline your ad, presenting it on more relevant search result pages, which provides cloud-based data protection solutions. “This drives better quality traffic and leads to your landing pages, while also improving your Google AdWords Quality Score.”

5. Target your ads.

Implement all three types of keyword targeting — exact match, phrase match, broad match — into your targeting strategy. Bid the most for exact match keywords and the least for broad match keywords. Separate ad groups by keyword type, in addition to category, to keep the campaign well-organized.

To further help you reach your intended audience, use “Google’s targeting criteria. For example, you can use Geo-targeting to have your ads run in a particular geographic area.

6. Don’t ignore mobile users.“Ensure that you are using mobile-preferred ads within your enhanced campaigns. This allows for customized message and mobile specific calls-to-action (CTAs) that will speak directly to your mobile users. Coupling this with a mobile-optimized landing page will result in higher conversion rates and a positive user experience.

7. Always be testing.“Once you identify your AdWords campaign goal/action, plan various tests to try to maximize your outcome. These tests should span the entire funnel, beginning with identification of keywords to bid on and which ad copy to use, to the design of the landing page and any follow-on email marketing campaigns. But only run one test at a time. If you change your landing page design and add 20 new keywords to your campaign at the same time, you won’t know which change made a bigger impact.

8. Implement conversion tracking.“Being able to see what keywords are triggering a sale or a lead is huge in bid management and optimizing the account to increase ROI.

Setting up conversion tracking is critical. For your business a conversion may be a purchase, a sign-up or a lead. It is the action or actions that you want your visitors to take on the website.

9. Monitor and tweak your campaigns.It can be hard to manage by yourself but a good campaign needs to be monitored and tweaked regularly. Doing this at least once a week can keep your costs low by eliminating ineffective keywords.

AdWords settings can be adjusted throughout the duration of each campaign. So take advantage of the opportunity to make changes while the campaign is running. Some of the campaign changes include: “pausing keywords and ads with low click-through rates, lowering keyword bids if a campaign is hitting daily budget limits and adding new versions of copy if ads are under performing.

10. Use Google’s Remarketing feature.

Don’t neglect Google’s Remarketing option.

As long as you’ve configured it correctly in Google Analytics, Smart Lists leverages Google’s big data capabilities to track who has visited your website by any means (including AdWords campaigns), and identifies who is statistically most likely to convert. Google then pushes that data back into AdWords for you to use in your AdWords campaigns for remarketing. It’s a powerful tool that not many people know about or have talked about for making the most of your ad dollars.

 

Source: CIO

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